About You're the Mom

You're the Mom is a social media campaign that empowers moms to take small steps to make healthy eating fun and easy for their kids. While this campaign was designed long before the onset of the coronavirus pandemic, it has been updated to meet the current needs of moms and other parents who may be struggling more than usual when it comes to food-related parenting.

Funding for You're the Mom comes from the Walmart Foundation.

About the team

You're the Mom is brought to you by a team at the Gerald J. and Dorothy R. Friedman School of Nutrition Science and Policy at Tufts University.